PORTFOLIO
AOL./THE HUFFINGTON POST
A leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms | Product Marketing
Led strategy and execution of paid media channels, including managing digital media budget and overseeing lead generation, new customer acquisition, product awareness, and adoption.
AON.
Global professional services firm providing a broad range of risk, retirement and health solution | Website Auditing
Performed a site content audit and competitor site comparisons for website updates.
THE AMERICAN STATISTICAL ASSOCIATION
Scientific and educational society providing up-to-date, useful information for statisticians, quantitative scientists, and users of statistics | Membership Content & Direct-Mail Marketing
Created Chapter-Get-A-Member Program to help increase membership through local chapters. Increased membership ten percent, since beginning employment.
AMERICAN SOCIETY OF CATARACT AND REFRACTIVE SURGERY (ASCRS) & AMERICAN SOCIETY OF OPHTHALMIC ADMINISTRATORS (ASOA)
An international non-profit advancing the art and science of ophthalmic surgery | Communications Management
Improved social media performance for ASCRS, ASOA, the ASCRS Foundation, and other sub-groups with targeting, coordination, and content enhancement, increasing engagement by 200%.
BUZZFEED
Leading independent digital media company, which leverages data and innovation to reach hundreds of millions of people globally | Viral & Trending Content Creation
Contributing writer for viral stories and trending events, like the premier of ABC's Fresh Off The Boat, Austin City Limits (ACL) and the Landmark Musical Festival.
CLOUDBURST SECURITY
Cybersecurity company dedicated exclusively to delivering innovative solutions to the commercial and government sectors | Content Marketing & Technical Writing
Created new website and supported blog for client, in collaboration with Agileana, from wireframes to page content to help better inform potential client, like government agencies, of their capabilities.
COVAIL
Experts in artificial intelligence (AI), automation, and cybersecurity have been delivering business results | Corporate Rebranding
Rebranded Columbus Collaboratory to Covail, which included the creation of a corporate message framework, a brand new website, and the maintenance of a launch plan.
DC HEALTH
Agency that promotes health, wellness and equity, and protects the safety of residents, visitors. | Healthcare Diversity & Inclusion Communications
Worked with Octane Public with targeted content strategy and development on client work for DC Health's PreP Campaign, as well as other related public health programs.
DC ON HEELS
Media company that brings you the latest in pop culture, fashion, beauty, health, food, love and more | Editing & Management
Served as managing editor, with a five-person staff of journalists. Also covered local and trending events, including red-carpet coverage events like The Chef's Ball and The White House Correspondence Dinner.
DRESS COCKTAILS
E-commerce brand that is home to the Original Cocktail Clutch and other accessories with interchangeable, snap-on bows and flowers | Social Media Marketing & Website Management
Grew client sales through editorial calendar, email, social media, and website content and design development.
FILIPINO YOUNG PROFESSIONALS OF DC (FYP-DC)
A 501(c)(3) non-profit that focuses on the professional development of the next generation of leaders.and Philippine cultural exposure, education, and the continued support of other community organizations at large. | Leadership & Public Relations
Started with the organization working on marketing and public relations, was elected President, and joined the Board; helped to promote The Kennedy Center's After the Storm event benefitting those affected by the devastation of Typhoon Haiyan.
GINNY'S ORCHIDS
Retail store that provides groomed hearty, resilient, specialized orchid breeds that deliver elegant, healthy, multibloom orchids | Collateral Design & Development
Worked with client to develop various collateral that best reflected their brand and promote sales.
GLOBAL ALLIANCE FOR INCINERATOR ALTERNATIVES (GAIA)
A worldwide alliance whose ultimate vision is a just, toxic-free world without incineration | Social Media Strategy
Provided GAIA and their continental partners with an editorial calendar and social media content strategy to promote new media around environment events.
KASTLE SYSTEMS
Kastle Systems is a private security integrations service provider with advanced managed security solutions and services. | Product & SaaS Marketing-Communications & Content Strategy
Spearheaded initiatives in identifying and creating compelling digital and print marketing campaigns that generated leads for the business. Consistently improved search rankings through content marketing, keyword research, and an unswerving focus on leading-edge strategies. Tripled client newsletter click-through rate over only five monthly issues.
KATZCY
An agency of tech-savvy marketing experts who use an integrated approach to help our clients grow | Digital Event, Marketing Management, and Content Development
Provided internal and external marketing-communications consulting and content development for a variety of cybersecurity and technology companies.
LICENSING EXECUTIVES SOCIETY-U.S.A. & CANADA (LES-USA & CANADA)
The leading association for intellectual property, technology, and business development professionals to achieve professional and personal success. | Marketing Management & Graphic Design
Transformed digital and print communications with united design, tone, style, and messaging.
PUREINTEGRATION
Digital Transformation consulting and professional services company that has successfully designed, integrated, and deployed winning solutions at scale, which have resulted in measurable performance increases | Website Audit & Rebranding
Collaborated with Katzcy to create contact that better reflected their brand and enable sales through united design, communications, and messaging on their brochures, one-sheets, and website.
SMITHSONIAN NATIONAL MUSEUM OF NATURAL HISTORY (NMNH)
Museum that hosts a world-class research staff and unparalleled scientific research collections | Event Audience Analysis & Marketing
Analyzed NMNH event surveys to provide data on what audience personas to market their latest events to.
YES HOTEL SERVICES
Hospitality | Content & Video Creation and Editing
Supported brand since its inception with digital and print content.
WOMEN'S BUSINESS ENTERPRISE NATIONAL COUNCIL (WBENC)
The largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs | Editorial Writing & Editing
Conducted interviews with successful women-owned business leaders and developed them into in-depth editorial pieces for the WBENC's President's Report to promote the benefits of membership.
Writing samples:
WASHINGTONIAN
A regional magazine and top source of information for dining, shopping, entertainment, and personalities | Public Relations & Media Pitching
Promoted clients through an excellent write-up and media pitch to Washingtonian Magazine, which resulted in mentions in the publication.
THE WHITE HOUSE COMMISSION ON REMEMBRANCE
Government agency, established by Congress, whose missions include promoting the spirit of unity and remembrance through observance of The National Moment of Remembrance and other memorial events honoring the U.S. military. | Communications & Public Relations
Planned, organized, and facilitated various events, programs, and ceremonies (including Operation Enduring Freedom, 9/11, National Moment of Remembrance on Memorial Day). Drafted communications to and by the President, the Secretary of the Navy, government agencies, military officials, foreign embassies, partnering organizations, and celebrities.
WOMEN OF COLOR ADVANCING PEACE, SECURITY, & CONFLICT TRANSFORMATION (WCAPS)
Organization dedicated to the advancement in the leadership and professional development of women of color in the fields of international peace, security, and conflict transformation. | Design, Content Standardization, Editing Printing
Edited and standardized submitted policy papers and designed first annual magazine for the organization, as well as two other publications.
Design & Editing Sample: Magazine
ASCRS/ASOA WRITING SAMPLES
"ASCRS Foundations Operation Sight Network Completes 100th Surgery"
"ASCRS Releases Position Statement on Two Established Ophthalmic Practices"
"Innovator's Lecture to Focus on Corneal Endothelial Dysfunction Treatment"
"Senator Rand Paul Joins ASCRS Foundation and Moran Eye Center for Surgical Mission in Haiti"